I build identity stories for people, teams, cultures and brands.
I coach, guide and nurture individuals and groups to understand who they are and who they are becoming. I help them grow capacity, handle pressure, stay connected, build rituals and express their authentic selves.

I build systems that support identity.
Simple, creative, grounded frameworks that help people and teams stay full, stay aligned and stay connected to what matters.

I work with blank canvases.
I shape the stories.
I guide the expression of that story.
I support the habits and behaviours that keep the story alive.
I build communities and cultures that reflect identity from the inside out.